Step 1: Which Small Business Videos To Start With?
Creating small business videos is an exercise that is best learned by doing it. Grab a camera, sit in front of it, and start talking about your business. What makes your business special? Why are you enthusiastic about your field of expertise? What kind of experience can you offer to your customers? Find the elements of your business that stoke your passion and make these the subjects of your videos.
There are any number of video styles that you can aim for, and you’ll want to select the one that best suits your market. That said, in my experience, the best three styles to begin with are:
Make a list of your top ten most frequently raised queries and make a short video clip that answers each one. Keep them short and to the point, and don’t be afraid to give away some of your best advice. If visitors find your videos genuinely useful, they’re more likely to regard you as an expert and you’ll be a huge step closer to turning them into clients.
But the real benefit of this type of small business video is indicated in the name. By recording the answers to your most frequently asked questions, you’re saving yourself the vast amounts of time that are required to repeatedly answer these questions on an individual basis. If you record the right videos and make them easy for your visitors to find, you’ll see a measurable drop in support queries.
And even if these questions do come through your support system, there’s nothing classier than being able to point your customers to a ready-made video on the subject.
Here’s a good example of what a Time Saver could look like.
These videos are the proof of the pudding; they’re about getting your best clients to share their experiences of working with you and your company. This style of video will speak to your visitors loudly and more clearly than anything you can say about your own business.
The only real challenge is getting your clients to sit in front of a camera. If your best clients are local, then simply ask them if you can drop by for ten minutes to record a short testimonial.
Nothing beats a genuine customer talking into a camera. So if you don’t mind spending a little bit of money on this exercise, try sending a Flip MinoHD camcorder and an SD card to your favourite customers. Invite them to record a testimonial, send you back just the SD card containing the video, and as a “thank you” tell them to keep the camcorder.
This may sound extravagant, but you can pick up a Flip MinoHD for as little as $70 (US). In other words, you can pick up half a dozen, HD-quality video testimonials, for less than $500, and as a bonus, your unexpected gift will further endear you to your clients. This is definitely a worthwhile investment.
Watch this sample client interview video.
This third technique is ideal because it brings your company to life, giving background and context to what would otherwise be just another website amongst millions. Think about key subjects such as how and why you started up your business, what motivates you and what makes you stand out from your competitors. What will allow clients to connect with you? What will persuade them that you care about providing them with a first-class consumer experience?
The above are just a few small business videos ideas to get you started. I’ve found them to be highly effective in my business and they also seem to work well for many other businesses across a variety of sectors.
Just imagine how effective they will be in your business when you start to feature them on your website, in your emails and in your marketing. Video marketing is like having your best sales person working for you for free, 24 hours a day, 7 days a week. Now that’s smart marketing!
And here’s our very own story.
Need help to started with your own small business videos? Contact our video production team and let us do it for you – click here. Or click one of the links below: